Its the TOYWATCH!
Its an italian brand, the silicon straps could be changed to different colors, where you have to buy separately. I was asking for a free spare straps but the attendant just laughed and told me I need to buy it hehe.

The price: 10,600 in pesos ($240). The extra straps could cost you around 2,400 pesos($54). A little expensive but its worth it, hollywood celebrities have these watches!
Check out the video:
You could also check out their website www.toy-watch.it or here